Building your pipeline and keeping it full is always a challenge.  Getting in front of enough prospects to generate a buzz and create interest in your business takes a lot of time for potentially minimal return. No matter what your product or service is, the most important thing you are selling is yourself.

Print ads in trade mags, Wall Street Journal, Crain’s, NY Enterprise Report, etc can be very expensive with the potential of no return.  TV commercial campaigns can be tricky and pricy as well, unless your target audience is watching Seinfeld re-runs on TBS at 2 am.  Any expert will tell you to diversify and attack multiple mediums in order to be effective.  For small and mid size businesses, the cost and risk of an advertising campaign is just not feasible. 

Like many other issues, this too can be solved by using the internetto your advantage.  All you need is 60 seconds in front of an infinite number prospectsto open countless doors.  You can create a 60 second video to play directly from your web site or even on You Tube.  The link to your video can be e-mailed to your entire database as well as being out there for anyone to see on You Tube!  This gives you the unique opportunity to speak directly to your prospects and give them a reason to visit your web site or contact you directly.  

Business Advantage Group has partnered with 18 Productions (www.18Productions.net) to provide small and mid size businesses with an aggressively priced video of you communicating your message, that can be sitting in your next client’s e-mail within 48 hours.

 

For more infomration contact

Mike Lauer

President

18 Productions

(908) 510-5920

mike@18productions.net

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